After months of collaboration, design, and filming, we launched the new Russo's On The Bay website this morning. Russo's On The Bay saw what we had done for other catering/event facilities in the industry and approached us for assistance with their website and branding. The goal was to give website visitors the Russo's On The Bay experience online and increase the conversion of website visitors to sales contacts. Additionally they wanted future control of content since Russo's is always evolving and adding new and exciting things to their events.
We developed a Mediterranean feeling that captured the European/Italian themes throughout Russo's On The Bay's extraordinary facility.
More than a week was spent filming wedding, social, and corporate events and interiors/exteriors of Russo's in high-definition video. These were edited in our Avid post facility, colorized, sound mixed, and finalized for full-screen, HD video viewing on Russo's On The Bay website as well as a company DVD.
Several days were spent shooting state of the art, high-resolution, virtual tours. The end result was full-screen, 360 degree tours of the entire facility with guiding hotspots and maps. A real "wow factor" for online visitors and the team at Russo's.
A Bridal Planner section was built to educate and assist Russo's brides with their wedding plans using planning tools and podcasts/videocasts. The Flash front page includes some very fun, real time elements and a special surprise at night. I won't give it away, but it's worth taking a moment to visit there. The final implemented content management system allowed for very easy access and changing of content for Russo's website.
The site combines some of the finest media tools TeleStory Pictures has to offer. For a real Russo's experience, visit them online and then consider booking your next event there.
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